Signaling the environmental performance of polluting products to green consumers

Green: Marketing, Products and Consumers

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...

The Environmental Performance of Polluting Plants: A Spatial Econometric Approach

This paper uses plant-level data from EPA and Census databases to incorporate spatial components in models of the environmental performance (compliance and emissions) of manufacturing plants. The spatial approaches include creating explanatory variables based on information related to the plant’s location and the location of nearby plants, testing for spatial autocorrelation in environmental pe...

AWARE: Providing Consumers with Environmental and Social Performance of Products and Producers to Influence Purchasing Decisions

An analysis of the green response of consumers to the environmentally friendly behaviour of corporations

Nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. Prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...

the effect of taftan pozzolan on the compressive strength of concrete in the environmental conditions of oman sea (chabahar port)

cement is an essential ingredient in the concrete buildings. for production of cement considerable amount of fossil fuel and electrical energy is consumed. on the other hand for generating one tone of portland cement, nearly one ton of carbon dioxide is released. it shows that 7 percent of the total released carbon dioxide in the world relates to the cement industry. considering ecological issu...